In this episode of The Modern SaaS Podcast, Aditya and Yaag discuss how many SaaS businesses offer a rusty buying experience that’s reminiscent of the 2000s. And how the broken buyer experience is not limited to sales-led or product-led companies. They discuss six ways to improve the buyer experience: 1. Offering a rewarding trial experience 2. Making demo booking easy with easy calendar access 3. Offering sales assistance (in-addition to product-led nurturing) to reduce friction 4. Being upfront and transparent about pricing 5. Offering flexible pricing options 6. Shortening the sales cycle, and a lot more...